Chasing South
Obsession, struggle, endurance: facing demons of the past and finding redemption on the trail.
dir. Marco Lui · dp Shimpei Koseki · ed Marco Lui
See the caseStudio AKARI is a documentary and design studio based in Kamiyama, Japan. We embed with athletes, makers, and communities living close to the land — and stay long enough to tell their stories from the inside.
Obsession, struggle, endurance: facing demons of the past and finding redemption on the trail.
dir. Marco Lui · dp Shimpei Koseki · ed Marco Lui
See the case
With them since the beginning.
creative direction · brand identity · photography · videography · copywriting
See the case
photography Marco Lui · text Toshiya Muraoka · athlete Pacha Light
See the case
Most of our work happens outdoors — through every season, often in places without roads. The trails, rivers, and forests where we film are also where we live. So we joined 1% for the Planet, contributing 1% of our annual revenue to environmental nonprofits — as rent we owe the planet that gives us everything.