The people gathered under the Teton name. Time in the field, shaping how the gear is made.
The people TETON BROS. calls comrades are backcountry guides, shop owners, and field testers all at once — each with their own terrain, their own way of meeting the natural world.
TETON BROS. × People is a film series that visits these collaborators one by one, weaving their lives with the brand they help shape. Three people, three landscapes, three relationships to the same name — each filmed at its own length, in its own field.
Hinoemata, Fukushima. Snowboarder and head of the guide collective Raku, leading summer hikes through Oze and winter cat-skiing and backcountry tours. A founding-era collaborator of TETON BROS., he has tested products with the brand for fourteen years across Aizu-Komagatake and Hiuchigatake. He moved to Hinoemata for the snow and stayed for the land — equally fluent as a backcountry rider and as a guide who knows Oze season by season.
Ashiya, Hyōgo. Owner of the outdoor shop Sky High Mountain Works. He moves through his home mountains — the Rokkō Rock Garden — without genre boundaries: mountaineering, trail running, climbing, backcountry snowboarding, all as a single practice. "It's not about the sport. It's about how you spend the time in the mountains." That conviction — running through rock, river, and brush as one continuous act — became the seed for TETON BROS.'s mountain collections, including the Scrambling Pant and ELV1000 line, both of which he helps shape.
Hokkaidō. Founder of the mountain guide office NORTE. A former national-level cross-country skier, he was drawn north by Hokkaidō's powder and moved there in 1996 to become a mountain guide. He now leads backcountry tours at home and abroad, and still aims for Denali — the same summit his father climbed. A longtime friend of TETON BROS. founder Suzuki, he speaks of his work in collective terms: "The joy isn't in doing something alone. It's in building something as part of a team."